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May

19

Drinks vending gets a fresh look and feel with KLIX

Posted at 09:00 in : Blog

Basingstoke, May 19, 2010: The KLIX drinks vending website has been transformed with a fresh look and easy to use navigation. The new website has been designed in order to ensure that prospects and customers have a simple, hassle-free platform through which to easily access information about the vending machines and drinks available.

KLIX is the UK’s number one in-cup vending solution and is part of Mars Drinks, the specialist drinks division of the Mars Group of companies. As the market leader in drinks vending, the new KLIX website reflects the changing needs of customers and has been built with this in mind.

To increase ease of use, the new features also include a secondary navigation bar to make moving around the website more intuitive, thereby ensuring information is easily accessible, and ideal for those new to drinks vending.

This new platform allows for the further development of web 2.0 tools and utilities. Customers already have the option of getting in touch via Twitter and following updates from the team on the KLIX blog, and there are more innovations in the pipeline.

Shabbir Dungarwalla, UK e-business manager, Mars Drinks explains the thinking behind the updated website:

“As one of the leading innovators in the vending industry, we are continuously developing our online presence to allow our customers to interact with us in the way they prefer. We hope the new website reflects the KLIX ethos of simplicity and reliability and that our customers and prospects are able to access all the information they need with ease. If customers choose to go online because it is more convenient for them, we want to give them as many options to contact us as possible and embrace the new technologies that allow that.”

To find out more about KLIX, please visit the new KLIX website http://www.klix.co.uk or call us on 0870 600 20 30 or get in touch via Twitter @MarsDrinksUK
 

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For further information, please contact Jenifer Davis, jdavis@thebluedoor.com  / Grace Park gpark@thebluedoor.com, 01252 899 969.

Notes to editor:
Mars Drinks (marsdrinks.co.uk) is a segment of Mars, Incorporated, a private, family-owned company founded in 1911 and employing 70,000 associates in 67 countries worldwide.  Headquartered in McLean, Virginia, USA, Mars, Incorporated is one of the world’s largest food companies, generating global revenues of $30 billion annually and operating in six segments that produce some of the world’s leading brands. In addition to the Drinks brands above, popular Mars, Incorporated brands include: in the Chocolate segment, M&M’S®, SNICKERS®, DOVE®, GALAXY ®, MARS®, MILKY WAY®, and TWIX®; in the Petcare segment, PEDIGREE ®, WHISKAS ®, SHEBA ®, CESAR ® and ROYAL CANIN ®; in the Wrigley segment, ORBIT ®, EXTRA ®, STARBURST ®, DOUBLEMINT ®, and SKITTLES ®; in the Food segment, UNCLE BEN’S ®, DOLMIO®, ELBY®, MASTERFOODS ® and SEEDS OF CHANGE®; and in the Symbioscience segment, COCOAPROTM, WISDOM PANELTM MX, and SERAMIS®.

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