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How valuable are your hot beverage customers?

Posted at 14:30 in : Blog

Don't underestimate the value of a hot beverage vending machine in your organisation!

Retailers get to know the buying patterns of their customers. They get to know which products sell best at certain times, amongst which age groups certain products are most popular, or which shelves in their store get the most attention. One increasing trend is the so-called ‘hot beverage shopper’. On average, a customer who is also purchasing a hot beverage in store spends £4.73 more than those who aren’t[i], and has 1.8 more items in their basket[ii].

These are quite impressive figures. Whether you’re looking after external customers or internal employees, it’s important to understand what they are looking for and why. If you’ve got a hot drinks vending machine in your workplace make sure you optimise it to take full advantage of the growing consumer interest in drinks vending. Ensure the vending machine is in an accessible and visible place to provide an experience your employees or customers will return for. Keep it stocked with brands your shoppers know and love, as well as the occasional introduction of new and innovative offerings. Hot drinks vending machines can now cater to all tastes, from different blends of coffee to multiple varieties of tea, and customers will appreciate their favourite beverage being always available at the touch of a button.

If you haven’t yet invested in a hot drinks vending machine, perhaps now is the time. We work with our customers to ensure our services and products reflect their needs today and in the future. Whether you want a fully managed service to ensure your drinks vending machine is clean and well-stocked at all times or you wish to maintain it yourself, you can rely on the knowledge and experience of the KLIX team.

To find out more about how a KLIX drinks vending solution could help your organisation call us on: 0800 0323 444 or visit Get A Quote.

[i] Him! CTP 2012

[ii] Him! CTP 2012

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